WEST HARBOR

West Harbor is Los Angeles’ new waterfront destination. I worked to rename, create a brand identity, and develop the personality of the space and place. The new name gave it a real destination feel, making sure it felt like more than just a market. We designed a rich suite of working graphics to give the brand a type of nautical flag system with which to organize future areas. And tying it all together is a fun tone of voice that pulls people to the South Bay.

Role: Creative Director