A Creative Direction
Cues from an unlikely path
The path to creative leadership rarely follows a straight line. It didn’t in my case. Diverse, and very not-creative experiences have shaped my approach to creative direction, teaching me lessons that continue to guide my work today.
Riding the Creative J Curve
Destruction to creation
The J Curve visualizes an initial descent and negative result from a change, dipping below the positive line for the first phase of the change. It will then rise up, capitalizing on a positive outcome with even more growth. That is the possibility, at least. It’s the same for all creative acts.
What Is The Point Of Creativity
An argument for process
So what is the point of creativity? Why do we do it? Why write about it? In an era of on-demand work, performance marketing, and AI seemingly devaluing our entire field, how do creatives stay engaged and meaningful? Can we find creativity within the machine?
Leadership As The Gift
A new model for creative direction
Creative leadership isn't about "getting your way" anymore. It's about guiding the way. I think the best way to describe the purpose of a creative director today is to provide “non-authoritarian collaborative leadership.”
A Delicate Balance
Idea, Creativity, Reality
You're a creative professional like me and you're often asked what you "do." What's our purpose? Maybe there isn't one. We entice customers out of their money. We do cool work. Deep within us, there's more - a need to create that comes before any paycheck.