Brand Strategy and creative development for a skyscraper in Houston, Texas.

Brand Strategy
Naming
Copywriting
Creative Development
Campaign Development

BRAND STRATEGY & NAMING

The tower is to be the star in Hines’ development portfolio in Houston. The naming process brought us back to a norm, but gave us a varied platform to build on.

The brand strategy posed this building as a true game changer for companies in Houston. As an ACCELERATOR, the brand put future power into companies’ and employees’ working life.

COPYWRITING

The campaign and brand copy was an invitation. We targeted employees, and with them the people responsible for them in companies.

The lively copy and human-focused design presented the brand as a true force in people’s work lives.