CO OP Branded Work

RESTON TOWN CENTER

Rebrand and dynamic campaign for the US’ oldest mixed use development in Reston, VA.

Brand Strategy
Copywriting
Brand Architecture
Creative Development
Campaign Development

Brand Idea: URBAN HEART

The new brand idea was instantly creative. It redefined the development in Norther Virginia.

It translated to the revised identity. The rippled C signifies the new focus on center, or heart. The curvilinear grid represents Urban.

The new identity produces a stronger platform for brand development.

BRAND CAMPAIGN

The RTC Campaign was an invitation for people to reimagine the center. We posed two different elements next to one another to create a creative and graphic second look. Pairing this with core messages in active verbs, placing it across all of their onsite installations, and using it on the web, we were able to increase the center’s audience.