BRANDING

I’ve become an expert at creating brands. I’ve developed brands for businesses, products, and developments. Through all of them I’ve brought rigor and creativity. I think the best brands tell engaging stories, no matter what form they take.

This collection brings together a few examples of successful brands. I played the role of both Strategy Director and Creative Director on these projects over the course of my career.

Riverfront Square was a development project in Newark being built with the goal of changing the city for the local community.

We created a brand upon which the community could rest and be the focus.

Cambridge Crossing is a tech and science focused development in Cambridge, Mass. I developed this brand as strategy director and stumbled into this elegant logo through the process.

Station is a relocation agency that does more than move you. We positioned the company as a “life agency” with a suite of services and offerings to surpass the move.

The identity is rooted in place, in every city where they operate, and as a reminder of one’s station: just a step on the larger journey of life.

Artex is a bespoke financial company specializing in products not many people understand. But that wasn’t fully necessary to complete the brand.

We created this brand to showcase the many elements of expertise that come together to create these products. High-end, customized, and elegant.

Market Central is a new community in Cambridge, Mass. I wasn’t super keen on the apartments, but the brand was one I liked. It was a form of simplicity that contained the many parts of the brand we had to combine.

There are five buildings, one master brand, and an endless number of experiences. We put them all on a balance beam and gave them a lot of energy.