AWS

Amazon Web Services is the technology arm of the world’s largest retailer. They launched a new training program aimed at learners over the past two years. At Malka Media we created a series of campaigns to span events, online ads, and digital content. Over the course of this work, we pushed the brand character to be more consumer focused, exciting, and rewarding. Now it sings and has a great personality.

Role: Creative Director

AWS CLOUD INSITUTE

The Cloud Institute is part of AWS’ training programs. We helped launch this training program with a video campaign. I scripted and creative directed the fully produced video.

AWS TRAINING AND CERTIFICATIONS

Training and certification brings together technology and career development. Our video campaigns help recruit new learners to the program. This video approach was a new development for the brand. I scripted and creative directed this video campaign.

AWS SKILLS CENTERS

In Seattle, WA and Arlington, VA AWS opened learning and development centers for their cloud technology. We developed this video series to promote the programs. I scripted and creative directed this video series.

AWS TRAINING AND CERTIFICATION

In the classic AWS brand style, we developed this hero piece for the annual ReInvent AWS Conference. It played to large audiences at the conference center and lived on afterward online. I creative directed this video.