AWS Cloud Institute
So you want to learn how to become an AWS Cloud Developer, where do you turn. Well, how about to AWS. On top of running the backbone of most of the internet, they train the people needed to maintain and build the next generation. At Malka we invited new people to apply with a hip campaign that elevates the look and feel of the AWS Training and Certification programs.
Role: Creative Director
AWS CLOUD INSITUTE HERO VID
Launched across social media and online, the hero video made the first person point of view feel lively, diverse, and powerful.
SOCIAL REACH
The social versions of the campaign added that next level energy and ambition needed to invite people to jump in, feet-first, and with full gusto.
REACHING LEARNERS
With the dynamic messaging and visual enticement, AWS is set up to invite new learners from around the world to the Cloud Institute.