Television City

This storied location is one of LA’s oldest production facilities. The new brand identity and name had to recognize the history of the studio while creating an easy move into the future. The strategy was to focus on the parts of the historical name that had the most meaning for our audience. Creative Direction for the brand identity started with audience and personality. We identified and realized the brand’s personality in relation to our audiences. This gave us a strong differentiation in the studio space and paved the way for great creative.

Role: Creative Director